Law Firm Marketing – Top things to consider when hiring a Consultant
When it comes to hiring a law firm marketing consultant, there are numerous factors that you need to consider. As a lawyer, you well know that there are rules that you must abide by in your marketing and advertising efforts. The rules that you need to follow do not apply to other service professionals. Working with a consultant that is not aware of these rules expose you to the risk of losing your state bar license as well as time and resources.
Having that in mind, here are three most essential things that you need to consider when hiring a legal marketing consultant.
Consider if the Consultant is a Lawyer as well
If the consultant is a lawyer as well, lets you know that they are completely aware of your professional journey. Such a consultant is undergone through the same struggles as you and they know your stresses, concerns, and issues and your daily work in the firm. Working with a law firm consultant who is a lawyer also provides you with the peace of mind knowing that they are familiar with the state bar advertisement and they will follow them. Legal firm marketing is completely different from any general business marketing. In law firm marketing, you have to follow the State advertising rules, as well as work with the public’s perception on legal services and lawyers, which is not the case with other service professionals.
The Flexibility of the Consultant regarding the Payment Structure
Most legal marketing consultants charge their service fees on an hourly basis, but there are those that will charge based on a flat rate. A flat fee charge helps you in making a budget of your firm and gives you the peace of mind knowing the amount you have to pay for the service at the end of the agreed time. As an alternative to the per project billing or per hour billing, some will charge a monthly retainer fee.
Your Personality and Personal Preferences Matter
There several marketing techniques. You can win over clients by direct marketing, blogging, podcast series, public speaking and many more. However, to gain more efficiency and profits in your marketing techniques, you must take into account your personal preferences and personality. If your legal marketing consultant creates a marketing plan that is against your preferences, chances are that you will execute about half the plan and neglect the rest. It is important that you feel comfortable with your marketing activities, and feel that they match with your values as well as abide by the State Bar advertisement rules. If you do this, you will be following through the marketing efforts from a place of integrity.
There are numerous ways of attracting people to know, trust and like you, but only if you choose ways that complement your personality, business goals as well as preferred communication style.