Web Design And SEO For Contractors And Realtors.
People are going online to look for homes and to find realtors, and the trend is becoming more popular. Recent surveys have shown that more than 80% of home buyers view the websites relating to real estate’s like the most important source of information. Home buyers also do their searches online when looking for a house according to the survey Realtors should take advantage of the potential as it has been shown there’s a lot of opportunities online. This also applies to real estate agents.
Several steps can be taken by people in the real estate to optimize their real estate sites. One of them is to have target local keywords. A majority of home shoppers begin their search by keying in a local key word, various surveys have shown. Homes for sale, real estate, real estate agent, and realtor are some of the terms that can be used to optimize the website . The words should be made to appear throughout the site. Local keywords incorporated should, however, be made into content that is useful to potential home buyers.
The other aspect in optimizing the website is writing blog posts on homes that the business wants to sell. There are those properties that are a priority even though a real estate agent has a hundred listings at a time. writing blogs about those particular properties is one way to attract traffic. The address of the property in which customers will be interested in should be the target of the blog. Meta description, title tag, alt tag on photos, file name on photos and the content are some of the keywords to be utilized. For the content section, about two hundred words should be developed to describe features of the home in addition to a standardized description.
The use of photos and videos is another aspect that needs consideration in developing the real estate websites. This is due to the fact that they are key engagements on all sites and more so to real estate sites. A video tour by the prospective home buyers enable them to have a feel of the homes they intend to buy. Property testimonials need to be included in the video. Research has shown that when a video is embedded on a website page, traffic of inbound link increases by three times.
Having the website designed to work on mobile devices is the fourth aspect. Home buyers are increasingly searching for real estate on their mobile devices according to research statistics. Home shoppers are increasingly using their mobile devices since according to research studies, more than 80% of home shoppers use the mobile gadgets. Experts advice that the web design for the real estate business should have a responsive design to mobile devices.